The Business Opportunity — OpenAI’s Agent Store
When OpenAI launched the Agent Store, it did more than create a new discovery layer.
It created a new economy — where the products agents use are no longer websites or apps, but MCP endpoints.
In this model, discoverability replaces distribution. The systems that integrate first gain an outsized advantage: their capabilities become part of the default agent experience.
The Agent Store runs on one principle: if an agent can call your tool, it can create value through it.
MCP is the connective tissue that makes this possible — defining how models discover, connect to, and act through external systems.
For companies, this opens up a completely new GTM motion:
Distribution: Your API becomes directly discoverable by AI agents, developers, and users through OpenAI’s marketplace.
Adoption: Agents can use your tool instantly, without onboarding friction or human setup.
Revenue: Usage-based monetization models can evolve around MCP calls, not seats or licenses.
Brand: Early movers establish trust and visibility inside a rapidly forming ecosystem.
This is the next iteration of the App Store moment — only this time, intelligence itself is the interface.
➡ Take the GetReadyForMCP Assessment to benchmark where your strategy stands.
